The convergence of tradition and technology is unfolding in Beijing at the China International Fair for Trade in Services (CIFTIS). This annual event is witnessing a digital transformation in its cultural and sports sectors, drawing in vast crowds eager to experience the future of immersive entertainment.
Among the key attractions are virtual reality (VR) exhibitions, where eager visitors are lining up, some for hours, eager to step into a digital version of iconic Chinese locales. From the towering grandeur of North China’s Great Wall to the scenic serenity of Gulangyu Island in Fujian Province, these digital interactions are offering a novel, immersive perspective to Chinese heritage.
One exhibition that seamlessly marries art and digitalization is the Peking Opera showcase. Zhao Yafei, an official from the Beijing Overseas Cultural Exchanges Center, which is behind this presentation, spoke about their objective: “Our vision is to integrate art and technology, allowing attendees to undertake visual, auditory, and interactive journeys through Peking Opera. By modernizing this experience and making it more engaging, we aspire to introduce the younger generation to this traditional art form.”
The exhibit’s highlight is an installation featuring the Peking Opera face mask. This artwork transitions through four different representations as visitors move around it, reflecting the four primary roles in Beijing Opera – Sheng (male), Dan (female), Jing (painted-face male), and Chou (clown). Yang Mingming, an enthusiastic attendee, shared her admiration for this blend of tradition and tech. Dressed in traditional Chinese attire alongside her friends, she expressed her fascination with how the four roles encapsulated varied stories from the opera’s evolution, seamlessly integrated with modern technology.
The sports domain is equally abuzz with innovation. Following Beijing’s successful hosting of the Winter Olympic Games in 2022, there’s a growing interest in winter sports, particularly ski jumping and cross-country skiing. Thanks to VR, visitors can experience these exhilarating activities virtually. Furthermore, a quartet of rowing machines, empowered by a digital interaction system, allows attendees to engage in a competitive four-person digital race, becoming a favorite interactive spot for many.
Alongside these showcases, the fair also witnessed forums emphasizing the significance of sports in societal development. Nico Schiettekatte, the Dutch counselor for Health, Welfare, and Sport in China, emphasized the profound impact of sports. “Sports have overarching benefits, from health enhancement to crime reduction. Global collaboration in sports, paired with knowledge dissemination and innovation, can significantly bolster societal growth.”
Echoing this sentiment, Chen Bokun from the French firm Wavelandes, which champions inland surfing and watersports parks, highlighted the urgency to amalgamate sports with modern technology. “For a sustainable future and promoting eco-friendly sports initiatives, we must fast-track this integration,” he said. “By dismantling existing silos and encouraging cross-industry collaboration, we can ensure the sports sector not only thrives but also continues to spread happiness globally.”
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