In a recent turn of events that sparked widespread debate on social media, a Chinese influencer known as Xiaodoudou issued a public apology for her videos misrepresenting female food delivery workers. Xiaodoudou, who has over 430,000 followers on Weibo, admitted to dressing provocatively in a miniskirt and high heels while posing as a food delivery worker, actions she now acknowledges were intended to sensationalize her online presence.
The controversy began when Xiaodoudou uploaded videos and photos of herself in a black miniskirt, pantyhose, and high heels, combined with the uniform of Meituan, a popular food delivery platform. This portrayal led to the spread of false rumors about a restaurant in Hainan offering sex services disguised as food delivery, featuring women dressed similarly. The rumor, which suggested that the restaurant sold beef offal soup for 1,400 yuan and included such services, was later debunked by the police in early November.
A staff member from Meituan responded to the incident, stating that Xiaodoudou’s attire did not align with the company’s dress code. This incident has brought to light the often glamorized portrayal of certain professions on social media, contrasting starkly with reality. Xiaodoudou was not alone in this trend, as numerous influencers had similarly posted content in food delivery uniforms paired with inappropriate attire.
The portrayal was criticized by netizens, with many pointing out the impracticality and inaccuracy of such representations. The food delivery industry in China, as per data from giants like Meituan and Ele.me, has nearly 10 million registered riders. The sector has recently seen an influx of young graduates turning to delivery work due to the increasing unemployment rate among the youth, which hit record highs in the first half of 2023, reaching 21.3% before the cessation of data release.
Food delivery jobs are known for their high stress and risks. A 2021 survey by the Beijing Social Work Development Centre for Facilitators highlighted that most riders work over eight hours daily, with 37% reporting minimal days off. The strict delivery timelines set by platforms often pressure workers to deliver orders hastily.
In a notable incident in June, a delivery rider in Hangzhou heroically jumped off a 12-meter high bridge to rescue a drowning woman, only to immediately return to his deliveries, fearing fines for delays. This incident shed light on the demanding and often perilous nature of the job.
Xiaodoudou’s case has sparked a broader conversation about the representation of various professions on social media and the responsibilities of influencers in portraying these roles realistically. Her apology and the subsequent reactions highlight the growing awareness and call for more authentic and respectful representations of everyday workers.
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