Australian businesses are showing great interest in exploring investment opportunities in Western China, as the region seeks to boost foreign investment and trade cooperation. Representatives from various Australian companies expressed their anticipation during a promotion presentation in Sydney for the upcoming 19th Western China International Fair (WCIF). The fair, which will be held in Chengdu, capital of Southwest China’s Sichuan province, from June 29 to July 3, is an international platform for western China to promote investment and trade cooperation.
According to Yang Qinglong, secretary general of the secretariat of the WCIF organizing Committee, the exhibition will feature an exhibition scale of 200,000 square meters with the participation of nearly 10,000 businesses from over 80 countries and regions. It will include professional exhibitions themed around the digital economy, new energy, new industrialization, health care services, and showcase local delicacies, snacks, and special commodities from across China.
Alison Airey, Chief Executive Officer of the New South Wales branch of the Australia China Business Council, highlighted the warm welcome foreign investors receive in Western China, noting that it is less crowded compared to other parts of the country. As China is Australia’s biggest trading partner, many Australian companies are looking to gain a deeper understanding of China and its cutting-edge technologies.
The promotion was deemed “extremely timely” by former Australian Minister for Trade and Investment Andrew Robb, who could sense “a wave of enthusiasm” around the commercial sector. Marcello Pinto, an investment director of a local Australian company, expressed his excitement about attending the WCIF and gaining insights into China’s advancements.
The WCIF offers a unique opportunity for Australian businesses to showcase their products and explore new investment opportunities. With Western China seeking to increase foreign investment and cooperation, Australian companies are poised to capitalize on the region’s growth potential.