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Hinge Health’s Resilient Rise in Digital Physical Therapy

BusinessHinge Health's Resilient Rise in Digital Physical Therapy

Mecklenburg, who initially met while pursuing PhDs in the UK. Their shared interest in healthcare innovation, inspired by personal experiences with injuries, led them to create a company aimed at providing accessible, remote musculoskeletal care. Over time, the company grew, eventually moving from London to San Francisco in 2017. Hinge offers an app-based virtual physical therapy platform, catering to large employers like Target and Morgan Stanley, and also includes a wearable device for nerve stimulation called Enso. Despite the competitive digital health space and the market’s volatility, Hinge has experienced impressive growth, with revenue increasing 33% to $390.4 million in 2023. The company’s client roster expanded by 36%, reaching over 2,250 clients, and its user base surged by 44%, totaling more than 530,000 individuals.

Despite these successes, Hinge has faced significant challenges. The health-tech industry has been particularly affected by post-pandemic shifts, with many companies, including Teladoc, seeing their stock values plummet. Perez, however, is determined to push through the adversity, even referencing the cockroach as a symbol of resilience within the company. The “Cockroach Award,” once a monthly recognition for hardworking employees, was later transitioned into quarterly honors, evolving into the “Movers Awards” as the company prepared for its next public-facing chapter.

Perez, a hands-on CEO, is known for his direct, competitive, and detail-oriented approach. His leadership style has helped build a culture that encourages resilience and perseverance. Perez is also a voracious reader, frequently sharing books on business and leadership with his employees to inspire growth and innovation. As Hinge approaches its IPO, the company is striving to break into the public market amid a climate of economic uncertainty. Hinge’s growth trajectory, however, demonstrates its potential, with strong institutional backing and a mission focused on improving musculoskeletal care globally.

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