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Vivo aims to dominate burgeoning foldable smartphone segment with latest releases

BusinessVivo aims to dominate burgeoning foldable smartphone segment with latest releases

Chinese smartphone manufacturer Vivo has launched its latest foldable smartphones, the X Fold 2 and X Flip, as it seeks to expand its presence in the growing foldable segment. The Fold X is a phone that can also function as a tablet, while the X Flip is the company’s first clamshell-style flip phone and is aimed at competing with Samsung’s Z Flip. Huang Tao, Vice President of Products at Vivo, stated that the company’s principle for creating foldable screens is to maintain flagship-level specifications without any compromises. Previously, choosing a foldable screen phone meant making trade-offs and compromises in basic experiences such as performance and battery life. Vivo aims to change that.

The X Flip offers top-of-the-line specifications with a flagship Qualcomm chipset, ample storage, and a bright, beautiful inner display complemented by one of the largest cover displays. Despite an overall decline in the smartphone market, the foldable segment continues to grow, with global foldable smartphone shipments rising 73% year-on-year to 16 million units in 2022 from 9 million units in 2021. The figure is projected to increase to 26 million units in 2023, according to a report by market research firm Counterpoint Research. The strong growth of foldable smartphones defies current economic headwinds, with the high-end phone market showing resilience and steady demand, the report noted.

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